About Us
California Apparel
We Are California Grown began with a simple idea: represent the pride, culture, and creativity that make California what it is. The original spark came from a roll of California Grown produce stickers — rescued from a grocery store — and that tiny sticker quickly became the seed of something bigger.
Over the years, the brand evolved from small-batch graphics into a statewide lifestyle line worn by skaters, growers, artists, musicians, hikers, surfers, and everyday Californians. Our designs are inspired by the people who make this state what it is: diverse, expressive, connected, and impossible to replicate.
Nearly 20 years in, We Are California Grown remains rooted in community, art, and local pride. What started in humble beginnings has grown into a movement supported by 100+ retailers across the state and a passionate community of fans who rep the brand everywhere — from the beaches to the back roads.
for everyone
California isn't just where we live.
It's something we grow together
Our brand blends:
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Local art
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Authentic California culture
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A commitment to community and giving back
We partner with organizations protecting California’s coastlines, forests, farms, wildlife, and people. Every design has meaning — and many directly support nonprofits doing real work on the ground.
This isn’t fast fashion. This is community-built, story-driven apparel designed to support the state we love.
The Icons That Started It All
Our iconic graphics — the poppy, the bear, the roots, the trees, the labels — are more than designs. They symbolize different parts of California’s identity and, in many cases, support causes connected to those symbols.
When you wear California Grown, you’re not just wearing art.
You’re wearing what you believe in.
